/ THE CONCEPT
IGA's independent and able to tailor their offering according to the demographic and ethnicity of locals. We developed a campaign which captured the fun, honest, community-minded spirit of the brand.
/ THE CONCEPT
Through IGA Community Chest, they've raised over $86m to help local communities. Money is raised through the sale of specific IGA Community Chest branded products. Here's an ad we did to promote it.
/ THE CONCEPT
A little promotion we did to celebrate Easter at IGA.