![AATKings Launch Concept ‘#moretoshare’ | Creative Director Matt Batten | Writer: Paul Knights | Agency: Edge](https://images.squarespace-cdn.com/content/v1/5bd51b00b10f25af1fc9356c/1540806139350-URES831JD7KZOBLOW7R3/Screen+Shot+2018-10-29+at+8.41.17+pm.png)
AATKings
![AATKings Launch Concept ‘#moretoshare’ | Creative Director Matt Batten | Writer: Paul Knights | Agency: Edge](https://images.squarespace-cdn.com/content/v1/5bd51b00b10f25af1fc9356c/1540806139350-URES831JD7KZOBLOW7R3/Screen+Shot+2018-10-29+at+8.41.17+pm.png)
AATKings Launch Concept ‘#moretoshare’ | Creative Director Matt Batten | Writer: Paul Knights | Agency: Edge
/ THE CONCEPT
Sharing is social currency. It's bragging rights. Because of the AATKings unique trips, you'll have #moretoshare.
![Screen Shot 2018-10-29 at 11.14.25 am.png](https://images.squarespace-cdn.com/content/v1/5bd51b00b10f25af1fc9356c/1540772274531-WHSWL573RZCO9M5MXP4C/Screen+Shot+2018-10-29+at+11.14.25+am.png)
![Screen Shot 2018-10-29 at 11.26.32 am.png](https://images.squarespace-cdn.com/content/v1/5bd51b00b10f25af1fc9356c/1540772856169-DHK2OJP5PP58F4643YWW/Screen+Shot+2018-10-29+at+11.26.32+am.png)
![AATKings Launch Concept ‘AATtime’ | Creative Director: Matt Batten | Writer: Paul Knights | Agency: Edge](https://images.squarespace-cdn.com/content/v1/5bd51b00b10f25af1fc9356c/1540772990499-L2MT4WQP4XC5JZPATL35/Screen+Shot+2018-10-29+at+11.21.19+am.png)
AATKings Launch Concept ‘AATtime’ | Creative Director: Matt Batten | Writer: Paul Knights | Agency: Edge
/ THE CONCEPT
AATtime is like Fiji time, where everything happens in it's own time. Forget about schedules, forget about maps, forget about booking ahead, forget about everything else.
![Screen Shot 2018-10-29 at 11.21.47 am.png](https://images.squarespace-cdn.com/content/v1/5bd51b00b10f25af1fc9356c/1540772998618-MQVAH64098BRK7BREE1C/Screen+Shot+2018-10-29+at+11.21.47+am.png)
![Inspiring Journey's Launch Concept ‘Close up and Personal’ | Creative Director: Matt Batten | Writer: Paul Knights | Agency: Edge](https://images.squarespace-cdn.com/content/v1/5bd51b00b10f25af1fc9356c/1540773141517-5OU2OUZSMPA0PAQ4MSZU/Screen+Shot+2018-10-29+at+11.21.54+am.png)
Inspiring Journey's Launch Concept ‘Close up and Personal’ | Creative Director: Matt Batten | Writer: Paul Knights | Agency: Edge
/ THE CONCEPT
This concept is the promise of an 'inspiring journey'. To take you to places you wouldn't normally go and give you that intimate, close up & personal experience.
![Screen Shot 2018-10-29 at 11.41.29 am.png](https://images.squarespace-cdn.com/content/v1/5bd51b00b10f25af1fc9356c/1540773884560-FWUGUT9SG86VVP3MCAO4/Screen+Shot+2018-10-29+at+11.41.29+am.png)
![Screen Shot 2018-10-29 at 11.41.37 am.png](https://images.squarespace-cdn.com/content/v1/5bd51b00b10f25af1fc9356c/1540773904848-23LUCX7OPEWZFK6YFX44/Screen+Shot+2018-10-29+at+11.41.37+am.png)
![Screen Shot 2018-10-29 at 11.41.21 am.png](https://images.squarespace-cdn.com/content/v1/5bd51b00b10f25af1fc9356c/1540773834133-Z88GWMWEH9BB4Y0RZ3G7/Screen+Shot+2018-10-29+at+11.41.21+am.png)