!['The Well-read people' Dymocks Brand Campaign | Creative Director & Writer: Paul Knights | Agency: Creative Oasis](https://images.squarespace-cdn.com/content/v1/5bd51b00b10f25af1fc9356c/1540726965380-UF806ZGVNRXMQXZW3BTK/Dymocks_V2_2.jpg)
Dymocks
!['The Well-read people' Dymocks Brand Campaign | Creative Director & Writer: Paul Knights | Agency: Creative Oasis](https://images.squarespace-cdn.com/content/v1/5bd51b00b10f25af1fc9356c/1540726965380-UF806ZGVNRXMQXZW3BTK/Dymocks_V2_2.jpg)
'The Well-read people' Dymocks Brand Campaign | Creative Director & Writer: Paul Knights | Agency: Creative Oasis
/ THE CONCEPT
Dymocks needed a way to add value to their brand. We discovered their staff love to share their knowledge of reading. This campaign brings to life the passion of the well-read people of Dymocks.
![](https://images.squarespace-cdn.com/content/v1/5bd51b00b10f25af1fc9356c/1540726915493-ZCQI2PR87DCPF6GGPSL9/image-asset.jpeg)
![Dymocks---Well-Read-People-1.jpg](https://images.squarespace-cdn.com/content/v1/5bd51b00b10f25af1fc9356c/1540727125384-998SS7J51BEMSMZ1H7A3/Dymocks---Well-Read-People-1.jpg)
![Creative Director & Writer: Paul Knights | Agency: Creative Oasis](https://images.squarespace-cdn.com/content/v1/5bd51b00b10f25af1fc9356c/1540727529061-JFZGPMLFJU5O8T4XWUQY/Screen+Shot+2018-10-28+at+10.50.58+pm.png)
Creative Director & Writer: Paul Knights | Agency: Creative Oasis
For over almost 8 years I've had the pleasure of creating many Dymocks catalogues and promotions. Here are just a few...
![Children's Reading guide 2017](https://images.squarespace-cdn.com/content/v1/5bd51b00b10f25af1fc9356c/1540728027809-W38TVAYJO60TNXK87MXZ/Screen+Shot+2018-10-28+at+10.58.18+pm.png)
Children's Reading guide 2017
![Screen Shot 2018-10-28 at 10.57.59 pm.png](https://images.squarespace-cdn.com/content/v1/5bd51b00b10f25af1fc9356c/1540727994286-74TTGPXHSSALS5FFERLT/Screen+Shot+2018-10-28+at+10.57.59+pm.png)
![Screen Shot 2018-10-28 at 10.57.36 pm.png](https://images.squarespace-cdn.com/content/v1/5bd51b00b10f25af1fc9356c/1540727989643-SVYNZSFHUJ497HUGZ5J3/Screen+Shot+2018-10-28+at+10.57.36+pm.png)
![Children's reading guide 2018](https://images.squarespace-cdn.com/content/v1/5bd51b00b10f25af1fc9356c/1540766489248-TX9AK3T0IY7XNWP6TS8T/Screen+Shot+2018-10-29+at+9.39.24+am.png)
Children's reading guide 2018
![Screen Shot 2018-10-29 at 9.39.37 am.png](https://images.squarespace-cdn.com/content/v1/5bd51b00b10f25af1fc9356c/1540766497111-BLW6UKDH0Y6807KN8ZYY/Screen+Shot+2018-10-29+at+9.39.37+am.png)
![Screen Shot 2018-10-29 at 9.13.17 pm.png](https://images.squarespace-cdn.com/content/v1/5bd51b00b10f25af1fc9356c/1540808129063-TGNC9NIMWQD0LZSKTEUV/Screen+Shot+2018-10-29+at+9.13.17+pm.png)
![Screen Shot 2018-10-29 at 9.45.56 am.png](https://images.squarespace-cdn.com/content/v1/5bd51b00b10f25af1fc9356c/1540766866237-Y9FPECH922CQ1PPYQFN8/Screen+Shot+2018-10-29+at+9.45.56+am.png)
![Children's CHRISTMAS GIFT GUIDE 2015](https://images.squarespace-cdn.com/content/v1/5bd51b00b10f25af1fc9356c/1540766873490-L83OIECSOZYPZCURAWTD/Screen+Shot+2018-10-29+at+9.46.21+am.png)
Children's CHRISTMAS GIFT GUIDE 2015
![Screen Shot 2018-10-29 at 9.46.48 am.png](https://images.squarespace-cdn.com/content/v1/5bd51b00b10f25af1fc9356c/1540766892663-PG6996GFN13HPQJXL6QN/Screen+Shot+2018-10-29+at+9.46.48+am.png)
![CHRISTMAS campaign 2015](https://images.squarespace-cdn.com/content/v1/5bd51b00b10f25af1fc9356c/1540728107210-542X9OCQXFT7BT3PX92H/Screen+Shot+2018-10-28+at+11.00.55+pm.png)
CHRISTMAS campaign 2015
![Screen Shot 2018-10-28 at 11.06.45 pm.png](https://images.squarespace-cdn.com/content/v1/5bd51b00b10f25af1fc9356c/1540728503675-ZZYFO4FBYEYSDXQAVUEA/Screen+Shot+2018-10-28+at+11.06.45+pm.png)
![Screen Shot 2018-10-28 at 11.12.00 pm.png](https://images.squarespace-cdn.com/content/v1/5bd51b00b10f25af1fc9356c/1540728739872-KKSEBCF69TLFX5WPGA0J/Screen+Shot+2018-10-28+at+11.12.00+pm.png)
![Screen Shot 2018-10-28 at 11.10.10 pm.png](https://images.squarespace-cdn.com/content/v1/5bd51b00b10f25af1fc9356c/1540728635370-DN2WORPK7GGE1JUICROV/Screen+Shot+2018-10-28+at+11.10.10+pm.png)
![Screen Shot 2018-10-29 at 9.06.47 pm.png](https://images.squarespace-cdn.com/content/v1/5bd51b00b10f25af1fc9356c/1540807846034-1ACPUQABVTF2YIHW3U8V/Screen+Shot+2018-10-29+at+9.06.47+pm.png)
![Screen Shot 2018-10-29 at 9.06.57 pm.png](https://images.squarespace-cdn.com/content/v1/5bd51b00b10f25af1fc9356c/1540807844284-GSDKCZ6EQSKMBJQZQXDX/Screen+Shot+2018-10-29+at+9.06.57+pm.png)