![‘Bill Small’ | Creative Director & Writer: Paul Knights | Agency: Creative Oasis](https://images.squarespace-cdn.com/content/v1/5bd51b00b10f25af1fc9356c/1540769735666-PCIAC19JNHAY6A2IHJI2/Screen+Shot+2018-10-29+at+10.34.43+am.png)
Fresh & Save
Meet Bill Small, the duck who’s never been a fan of big bills. This made him the perfect character to help launch the new Fresh & Save Food Warehouse concept. They aim to deliver smaller grocery bills every week.
![‘Bill Small’ | Creative Director & Writer: Paul Knights | Agency: Creative Oasis](https://images.squarespace-cdn.com/content/v1/5bd51b00b10f25af1fc9356c/1540769735666-PCIAC19JNHAY6A2IHJI2/Screen+Shot+2018-10-29+at+10.34.43+am.png)
‘Bill Small’ | Creative Director & Writer: Paul Knights | Agency: Creative Oasis
/ THE CONCEPT
Meet Bill Small, the duck who’s never been a fan of big bills! Bill was created to launch the new Fresh & Save, who's aim is to deliver smaller grocery bills every week.
![hb-re-freshsavemaryborough-1-lowres-jpg.jpg](https://images.squarespace-cdn.com/content/v1/5bd51b00b10f25af1fc9356c/1540769190422-KZ05LKL62WEFCG3MSI60/hb-re-freshsavemaryborough-1-lowres-jpg.jpg)
![](https://images.squarespace-cdn.com/content/v1/5bd51b00b10f25af1fc9356c/1540719394865-DLWCZTEGULEDWWD9CG27/Screen+Shot+2018-10-28+at+7.35.26+pm.png)
![](https://images.squarespace-cdn.com/content/v1/5bd51b00b10f25af1fc9356c/1540719242090-6HW5I5Q83RVXX0NIP0LF/Screen+Shot+2018-10-28+at+7.48.59+pm.png)
![Screen Shot 2018-10-28 at 7.26.46 pm.png](https://images.squarespace-cdn.com/content/v1/5bd51b00b10f25af1fc9356c/1540719854072-XVS0E1RE1E79BJ5PXMMY/Screen+Shot+2018-10-28+at+7.26.46+pm.png)
![Screen Shot 2018-10-28 at 8.47.44 pm.png](https://images.squarespace-cdn.com/content/v1/5bd51b00b10f25af1fc9356c/1540720101851-51A6B1RQAWXE2EKF914N/Screen+Shot+2018-10-28+at+8.47.44+pm.png)
![Screen Shot 2018-10-28 at 8.53.46 pm.png](https://images.squarespace-cdn.com/content/v1/5bd51b00b10f25af1fc9356c/1540720456036-A5XUILHFXZW56DTMYN6V/Screen+Shot+2018-10-28+at+8.53.46+pm.png)
![Screen Shot 2018-10-29 at 10.13.59 am.png](https://images.squarespace-cdn.com/content/v1/5bd51b00b10f25af1fc9356c/1540768457187-51V4CAICGS33UZSHLL04/Screen+Shot+2018-10-29+at+10.13.59+am.png)
![Teaser eDM.png](https://images.squarespace-cdn.com/content/v1/5bd51b00b10f25af1fc9356c/1540719941739-Q4A7BADOJX2M73KSGDJL/Teaser+eDM.png)